The journal
Market notes, buying guides and what actually happens at the bench. Written by the people who buy and sell these watches every day — not repackaged press releases.
Why the “Starbucks” is quietly outrunning the Hulk
Two green Submariners, six years apart, and a spread that has narrowed faster than anyone expected. What the last ninety days of transactions actually show.
Full set, papers only, watch only — what it is really worth
The 8–12% rule, when it does not apply, and why a 1970s watch with no papers can still be the better buy.
Inside our bench: 41 checks before a watch is listed
A walk through the process, from the register check to the pressure test, with the things that most often fail.
What Dubai buys that London does not
Four years of our own transaction data, split by market. The differences are bigger than you would think.
Your first serious watch, under Dhs. 40,000
Five references that hold value, feel like more than they cost, and will not embarrass you in ten years.
Against the waiting list
Why we think the authorised-dealer queue has quietly become the worst way to buy a watch.
New pieces go out before they reach the site.
One email a week — what came in, what sold, and what the market did. No noise.